Works · 82 projects
Case Studies
Brand identity, exhibitions, events, packaging, websites and content marketing. Each one starts from strategy and lands in the real world.
Linhousilin Forest Day Market: A Year-Round Market Brand for Linhousilin Plain Forest Park
Ministry of Agriculture, Forestry and Nature Conservation Agency, Pingtung Branch (農業部林業及自然保育署屏東分署) · Strategy & Planning — Event Planning — Brand Identity
Riverside Satoyama Living: The 2026 Liugui Good Market Key Visual
Baolai Cultural Association, Kaohsiung (高雄市寶來人文協會) · Event Planning — Print & Graphic Design
From Floor to Skylight: Lobby Environmental Graphics for a Miaoli Parent-Child Center
Miaoli Parent-Child Center and Nursery Center (苗栗親子館暨青創公設民營托嬰中心) · Environmental Graphics — Print & Graphic Design
Looking Ahead a Decade: Key Visual and On-Site Identity Design for the Organic Agriculture Forum
Agricultural Technology Research Institute (ATRI, 財團法人農業科技研究院) · Brand Identity — Print & Graphic Design
44 Years on a Wall: A Corridor Identity Wall for CMU's Department of Medical Laboratory Science
China Medical University, Department of Medical Laboratory Science and Biotechnology (中國醫藥大學醫學檢驗生物技術學系) · Environmental Graphics — Brand Identity
Firelight Rediscovered: Turning a Vanishing Fishing Craft into a 'Boom!' of an Immersive Exhibition
Jinshan Fishermen's Association (新北市金山區漁會) · Exhibition Design — Strategy & Planning
From Mascot to Merchandise: Designing and Producing the Qingshan Snail
Qingshan Snail (青山蝸牛) · Merchandise & Cultural Products
From Three Directions to a Street Sign: Domi Animal Hospital's Brand Identity System
Domi Animal Hospital (多咪動物醫院) · Brand Identity — Environmental Graphics — Print & Graphic Design
Starting From Hand and Star: Soul Island Coffee's Brand Identity Design
心島心靈咖啡 (Soul Island Coffee) · Brand Identity
From Southeast Asian Healing to a Digital Experience: Soul Island Coffee's Website Design
心島心靈咖啡 (Soul Island Coffee) · Web Design
Led by a Frog: Turning Satoyama Policy Into a Market Experience
Watch Nature Consulting Co., Ltd. (蛙趣自然生態顧問), commissioned by Chiayi Branch, Forestry and Nature Conservation Agency, Taiwan · Event Planning — Print & Graphic Design
2026 GVM Sustainable Living Week: ESG Exhibition Design in Circular Materials
Global Views Monthly (遠見雜誌) · Brand Identity
Bringing the Warmth of the Land Online: A Storefront Site for Mountain Made
Forestry and Nature Conservation Agency, Pingtung Branch (林業及自然保育署屏東分署) · Web Design
Bridging Storefront and Screen: An E-commerce Website for Dunlopillo Taiwan
Good Home Sweet Home Bedding Gallery (好傢在寢具床墊館) · Web Design
Reshaping the Forest's Natural Flavor: A Field Record of Brand Mentorship in Tengzhih's Baoshan Village
Forestry and Nature Conservation Agency, Pingtung Branch (林業及自然保育署屏東分署) · Brand Identity
From Professional Aesthetics to Precise Conversion: A Jewelry Brand's Content Marketing in Practice
Ho-Yu Jewelry (和宇珠寶) · Content Marketing
Designing With Heart: A Bread Brand Identity That Keeps Its Warmth
Holyhome Country Bread (厚禮家鄉村麵包) · Brand Identity — Packaging Design — Web Design
Making Thanks Feel Weighty: A Certificate and Holder for NYCU's EMBA Visits
National Yang Ming Chiao Tung University Executive MBA (後EMBA), Class E3 (後E3同行致遠班) · Print & Graphic Design
Breaking Through a Narrow Floor Plan: A Journey Through Time for a TCM Beauty Exhibition
Lifu Museum of Traditional Chinese Medicine (立夫中醫藥博物館) · Exhibition Design
Spring Holiday Car Rental Marketing: From Scattered Efforts to a Sustainable Brand System
Spring Holiday Car Rental (春天假期租車) · Content Marketing
Forest Made Product Photography: Turning Brand Assets into Usable Visuals with a Design Mindset
Forestry and Nature Conservation Agency, Pingtung Branch (林保署屏東分署) · Brand Identity — Merchandise & Cultural Products
Spring Holiday Car Rental Brand Identity: Designing for International Travelers
春天假期租車 (Spring Holiday Car Rental) · Brand Identity
Explaining Plant Dyeing to Visitors: Baolai's Outdoor Knowledge Display Design
Baolai Cultural Association (寶來人文協會) · Environmental Graphics — Exhibition Design
Forged by Fire: Baolai Kiln's Wood-Fired Ceramics Exhibition Brand
Baolai Ceramics (寶來陶) · Exhibition Design — Environmental Graphics — Brand Identity
Hand-Drawn Satoyama Warmth: The Complete Visual Identity for Liugui Good Market 2025
Baolai Cultural Association, Kaohsiung (高雄市寶來人文協會) · Event Planning — Print & Graphic Design
A Little Corner, A Big Universe: Key Visual Design for Yunlin's Reading-for-All Campaign
雲林縣政府文化觀光處 (Yunlin County Government Department of Cultural Affairs and Tourism) · Print & Graphic Design — Event Planning
One City, Twenty Faces: Integrating Yunlin County's Township Communication Design
雲林縣政府 (Yunlin County Government) · Brand Identity
The Day of Great Joy: A Dowry Furniture Exhibition That Reveals Daxi's Woodcraft Legacy
Daxi Wood Art Ecomuseum (大溪木藝生態博物館) · Exhibition Design
Design as the Best Language: A Taiwan-Sweden Craft Exchange Exhibition
National Taiwan Craft Research and Development Institute (NTCRI) · Exhibition Design
Recoding a Century of Faith: Visual Translation for the Medicine Lots Exhibition
National Yang Ming Chiao Tung University (NYCU) · Exhibition Design
Beyond Display: Curating an Immersive Tribal Craft Exhibition
有限責任台東縣東海岸原住民社區合作社 (Taitung East Coast Indigenous Community Cooperative) · Exhibition Design
Cracking the Craft Lab: Curating the 'Local Craft Evolution' Exhibition
National Taiwan Craft Research and Development Institute (NTCRI, 國立臺灣工藝研究發展中心) · Exhibition Design
Turning Heritage Sites Into a Mission: Visual Identity for a Kaohsiung Children's Theatre Camp
Bureau of Cultural Affairs, Kaohsiung City Government (高雄市政府文化局) · Event Planning — Print & Graphic Design
Antlers and a Pun: Team Uniforms and Sports Towels for Luyang Badminton
Luyang Badminton Hall (鹿揚羽球館) · Merchandise & Cultural Products — Brand Identity
Tree Rings as City Narrative: Awakening the Soul of Chiayi, Taiwan's City of Wood
Chiayi City Government (嘉義市政府) · Event Planning
Together Into the Frontier: A Deep Local History Exhibition Across the Three Ai Townships
Beipu Township Office (北埔鄉公所) · Exhibition Design
Craft Next Door: Curating a Taiwan-Japan International Craft Exchange Exhibition
National Taiwan Craft Research and Development Institute (國立臺灣工藝研究發展中心) · Exhibition Design
When Hakka Spirit Meets Basketball: An Unexpected Cross-Genre Exhibition
Hakka Affairs Council (客家委員會) · Exhibition Design
The Corridor of Memory: An Immersive Exhibition on Scars and Rebirth
National Yang Ming Chiao Tung University (NYCU) · Exhibition Design
A Year-End Gift with Rabbit-Year Spirit: Foil-Stamped Red Packet Design
Howdy Creative (好心地文創) · Merchandise & Cultural Products
A Warm Mid-Autumn Reunion: Visual Design for a Festival That Drew Thousands
Beipu Township Office (北埔鄉公所) · Print & Graphic Design — Event Planning
40 Years of Cultural Prestige, Distilled Into a Gift: Silk Scarf Anniversary Design
Dadun Cultural Center (大墩文化中心) · Merchandise & Cultural Products
A 0-to-1 Identity for the NDC's Southern Regional Placemaking Center
National Sun Yat-sen University (NSYSU) · Brand Identity
May We Always Be Together: Graduation Trip Souvenirs for NTU SEED E-Force
National Taiwan University SEED (國立臺灣大學 SEED) · Merchandise & Cultural Products
Telling a Food Education Story: Wahaoo Rice's Product Catalog Design
花蓮哇好米 (Wahaoo Rice) · Brand Identity — Print & Graphic Design
A New Look for the Annual Gathering: Event Visual Design for the Chinese EMBA Union
Chinese EMBA Union (華人EMBA聯合會) · Print & Graphic Design — Event Planning
Photonics Brand Transformation: Building a Professional, Innovative Identity
Eulife (北極光電) · Brand Identity
A Fortune Dragon for the New Year: Reviving Dragon Scales in a Red Packet
Howdy Creative · Merchandise & Cultural Products
Let's Eat Together (做伙來呷飯): Bringing Taiwan's Rice Culture to Life
Ministry of Agriculture (農業部) · Exhibition Design — Event Planning
Designing a Website That Matches a Professional Tech Brand
Eulife (北極光電) · Web Design
"The Logic of Food" Exhibition: A Deep Dive Into Indigenous Taiwanese Food Culture
Ministry of Agriculture, Taiwan (農業部) · Exhibition Design
Plum Cider, Mango Beer: Packaging Design for Baolai's Best-Selling Sparkling Wines
Baolai Humanities Association (寶來人文協會) · Packaging Design
The Baolai Humanities Gift Box: Savoring the Beauty of Local Craft
Baolai Humanities Association (寶來人文協會) · Packaging Design
Frog Brother Bakery's Brand Identity Evolves: A Consistent Look from Logo to Packaging
Frog Brother Bakery (青蛙老弟烘焙坊) · Brand Identity
Hippocampus on a Drip: Spatial Design for NMTL's Literary Healing Exhibition
National Museum of Taiwan Literature (國立臺灣文學館) · Exhibition Design
Designing a Temple Brand: Logo, Fortune Slips, and the Pilgrimage Experience
Yong An Sheng An Gong (永安聖安宮) · Brand Identity
Built on Stone, Shaped by Mist: A Backflow Incense Design for Tengzhih Forest
Forestry and Nature Conservation Agency, Pingtung Branch (林業及自然保育署屏東分署) · Merchandise & Cultural Products
From Storm Recovery to Cultural Revival: A Community Association's Exhibition
Kaohsiung Baolai Humanities Association (高雄寶來人文協會) · Exhibition Design
Engineering Is Fun: A Hands-On Engineering Market at National Taiwan University
Yen Ching-Ling Industrial Development Foundation (嚴慶齡工業發展基金會) · Event Planning
Under the Misty Canopy: The Tengzhi Forest Life Market Sparks a Local Mountain Economy
Forestry and Nature Conservation Agency, Pingtung Branch (林業及自然保育署屏東分署) · Event Planning
A Parent-and-Sub-Brand Logo System for Suai-A-Ka, Kaohsiung
Bao-Lai Humanities Association (寶來人文協會) · Brand Identity
Luye Highland's Hot Air Balloon, Turned Into a Souvenir You Take Home
Xiang Xiang Taitung (饗嚮台東) · Merchandise & Cultural Products
Treasures Beneath the Balloons: A City Tour of Luye Highland's Local Goods
Xiang Xiang Taitung (饗嚮台東) · Event Planning
Brand Digital Transformation: Asia Giant Enterprise's Leap from Machinery to Smart Manufacturing
Asia Giant Enterprise (亞炬企業) · Brand Identity
The Long-Term Value of Brand Design: Good Design Doesn't Age | HappyPet
HappyPet (寵物好事) · Brand Identity
Forest Market Design That Brought Linhousilin Forest Park to Life
Forestry and Nature Conservation Agency, Pingtung Branch (林業及自然保育署屏東分署) · Print & Graphic Design — Event Planning
Restaging the Magic of French Pastry: A Brand Identity for Meet Mi Patisserie
Meet Mi Patisserie (覓謐法式甜點) · Brand Identity
Identity System Rebuild: Building an Internationally Credible Industrial Brand for Spacious Enterprise
富合企業 (Spacious Enterprise Co., Ltd.) · Brand Identity
Making the Value of Every Grain Visible: Wahaoo Rice's Brand Identity and Packaging
花蓮哇好米 (Wahaoo Rice) · Packaging Design — Brand Identity
Making Smart Living Visible: A Brand Identity for Neuen
Neuen (諾雲智造) · Brand Identity
Frau Fei's German Handmade Cuisine Website Design
Frau Fei's German Handmade Cuisine (費太太德國手作料理) · Web Design
Ghost Island: Curating an Exhibition on Taiwanese Yokai Literature
National Museum of Taiwan Literature (NMTL) · Exhibition Design
Xiwan Night: Event Identity for the NSYSU EMBA Alumni Association
National Sun Yat-sen University (NSYSU) EMBA Alumni Association · Event Planning — Brand Identity
A Packaging Redesign for Indigenous Products from Pingtung
Pingtung indigenous community producers (屏東在地原住民商品) · Packaging Design
Smart How: A Visual Identity System for a Smart Home Brand
Smart How (智好科技) · Packaging Design — Brand Identity
Taitung Good Goods: An E-commerce Site for Local Taitung Specialty Products
台東好物 (Taitung Good Goods) · Web Design
A Taste of Taitung Life at the World Trade Center Building Materials Expo
來點台東生活味 (A Taste of Taitung Life) · Exhibition Design — Event Planning
A Face for Every Mango Box: Branding Gift Cards for Fangshan's Red Ruby Irwin Mangoes
Fangshan Fruit Farmers' Production and Marketing Group No. 56, Pingtung (屏東枋山果樹產銷56班) · Brand Identity — Print & Graphic Design
From a Penguin Mark to a Color System: Yani Vitality's Brand Identity Overhaul
亞尼活力 (YANNIGO) · Brand Identity
One Bento Box, One Railway Town: Product Design for Naoting Bento
Jiji Township Office (集集鄉公所) · Merchandise & Cultural Products — Packaging Design
From Wildlife Poster to Pillow Star: How Nantou's Leopard Cat 'JiJi' Was Born
Nantou local cultural museum initiative (南投在地文化館) · Merchandise & Cultural Products — Packaging Design
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