Key visual poster application for the Beipu Township Office's 'Great Ai Cultural Season: Ai History Culture Exhibition' | Howdy Creative

Together Into the Frontier: A Deep Local History Exhibition Across the Three Ai Townships

Exhibition Design

Howdy Creative helped the Beipu Township Office produce a local history exhibition, presenting centuries of frontier settlement history and Hakka cultural heritage across Beipu, Emei, and Baoshan townships through 'The Ai History Culture Exhibition.'

Challenge

The 'ai' frontier settlements carry centuries of history across Beipu, Emei, and Baoshan townships, the collective memory of Hakka settlers opening up the frontier. But this history is dense and academic. The challenge was translating it into a public exhibition that would genuinely engage audiences, avoid one-way lecturing through documents, build cultural identity among local residents, and stay accessible to visitors from outside the region.

Goal

As the cultural centerpiece of the 'Great Ai Cultural Season,' plan an 'Ai History Culture Exhibition' with a clear narrative structure, systematically presenting the history of frontier settlement alongside industrial change, religious festivals, and daily food culture, within a Hakka-friendly exhibition space that foregrounds local cultural identity.

Approach

  1. Built the frontier settlement history as the main narrative thread, connecting industrial change, religious festivals, and food culture into zoned sections that form one clear, coherent storyline, letting visitors follow the history chronologically.
  2. Introduced Hakka-friendly language design into the exhibition text and guided tour content, strengthening local cultural identity at the level of language itself, so Hakka became part of the exhibition rather than a decorative addition.
  3. Built the exhibition's visual design around historical photographs as the core material, letting visitors step directly into the real everyday scenes of the frontier settlement era and closing the distance between audience and history.

Outcome

'The Ai History Culture Exhibition' was presented on schedule as part of the '2024 Great Ai Cultural Season.' Centuries of frontier settlement history across Beipu, Emei, and Baoshan townships was told in full through historical photography and Hakka-friendly exhibition design, giving the region's Hakka cultural depth a concrete, accessible exhibition home.

  • Year2025
  • ClientBeipu Township Office (北埔鄉公所)
  • Topic地方創生
Beipu Township Office exhibition design key visual
Great Ai Cultural Season Ai History Exhibition, venue view 2
Exhibition venue
Great Ai Cultural Season Ai History Exhibition, venue view 3
Exhibition venue
Great Ai Cultural Season Ai History Exhibition, venue view 4
Exhibition venue
Great Ai Cultural Season Ai History Exhibition, venue view 5
Exhibition venue
Great Ai Cultural Season Ai History Exhibition, venue view 6
Exhibition venue
Great Ai Cultural Season Ai History Exhibition, venue view 7
Exhibition venue

FAQ

How do you keep a local history exhibition from feeling like a one-way lecture through documents?
We start by finding the emotional connection between historical events and local residents, then use photography, interactive installations, and accessible language, including local dialect labeling, in place of dense text, so visitors explore actively instead of reading passively.
How do you actually implement local language elements, like Hakka, in an exhibition?
We work with local history consultants and language specialists to confirm accurate Hakka characters and romanization, then design them into wall titles and the interpretive system so the language becomes part of the exhibition's narrative rather than an add-on.
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