Forest Market Design That Brought Linhousilin Forest Park to Life

Challenge

Linhousilin Plain Forest Park wanted a signature market to lift footfall and draw visitors into the forest, but there was no existing brand system to build from. The market needed an identity created from scratch, one that could carry through to booth design and on-site staging rather than something borrowed off the shelf.

Goal

The Pingtung Branch wanted a forest market that stood apart, not just an event name but a full brand experience covering booth layout, on-site styling and promotion, one that would draw more visitors into the park to experience nature firsthand.

Approach

1. Built the Linhousilin Forest Day Market identity from the name up, keeping every visual choice tied to the park's natural mood and character.
2. Planned booth layout and visitor flow so guests would feel the park's spatial rhythm and forest atmosphere as they walked through the market.
3. Designed eye-catching installations and photo spots, paired with a promotion plan that extended the market's visibility across social media and press.

Outcome

The Linhousilin Forest Day Market identity and on-site plan were delivered on schedule, giving Linhousilin Plain Forest Park a reusable market identity and laying the groundwork for future annual markets and brand operations, drawing more visitors into the forest to experience nature.