The Yunlin Goods Pavilion Launches a New Chapter for a Regional Farm Brand | Yunlin County Government

Challenge

Yunlin County Government wanted a large-scale expo to raise the added value of its farm specialty products and strengthen the 'Yunlin Goods' brand, but a conventional farm-product expo easily reads as plain selling and struggles to draw consumers and industry visitors from across Taiwan. It was equally hard, in that format, to make the county's concrete progress on sustainable agriculture and net-zero emissions visible beyond the sales tables themselves.

Goal

Plan a Yunlin Goods Pavilion that combines display, sales, and interactive experience, so the sale of farm specialty products becomes more than a transaction and doubles as a space for communicating the idea of sustainable agriculture, raising both the brand value of Yunlin Goods and consumer understanding of local farming.

Approach

1. Planned zoned product displays on-site to strengthen consistent presentation of the Yunlin Goods brand identity throughout the expo, making it easy for consumers to recognize and select products.
2. Added interactive experience elements so consumers could grasp the ideas behind sustainable agriculture and net-zero emissions while shopping for farm specialty products.
3. Unified the on-site visuals and spatial flow to lift the overall quality of the expo, extending how long consumers stayed and how far they explored the venue.

Outcome

The 2023 Central Taiwan Agricultural Marketing Expo's Yunlin Goods Pavilion ran successfully. A consistent expo identity and on-site experience raised consumer awareness of the Yunlin Goods brand and gave the county's sustainable agriculture initiative a concrete stage to be seen on.