Under the Misty Canopy: The Tengzhi Forest Life Market Sparks a Local Mountain Economy

Challenge

Tengzhi National Forest Recreation Area is known for its misty "sea of clouds" scenery, but visiting hikers and local residents alike had nowhere in the forest to gather and interact, and no way to bring economic opportunity to the local community. The challenge was designing a market that preserved the tranquil atmosphere of the forest while giving residents both the willingness and the ability to run their own stalls.

Goal

Plan the "Tengzhi Forest Life Market" at Tengzhi National Forest Recreation Area, setting up demonstration stalls as a reference for local residents, from product display to how to interact with visitors, helping residents gradually build the skills to run the market on their own and giving the mountain journey a place to stop and connect.

Approach

1. Set up demonstration stalls that concretely showed product display methods and visitor interaction techniques for local vendors to observe and practice, building experience for long-term independent operation.
2. Designed the market route to work with Tengzhi's natural scenery and terrain, letting the trading space blend naturally with the mountain forest environment so visitors could feel the local atmosphere.
3. Encouraged vendors to weave their personal experiences and local culture into how they presented their products, strengthening the market's storytelling and warmth so visitors connect with it more easily.

Outcome

The "Tengzhi Forest Life Market" was successfully held at Tengzhi National Forest Recreation Area. The demonstration stalls gave local residents a reference model for running their own stalls, and the quiet forest gained a space for exchange and interaction, creating real participation opportunities for the local economy.