A Taste of Taitung Life at the World Trade Center Building Materials Expo

Challenge

A Taste of Taitung Life needed a booth at the World Trade Center Building Materials Expo, a trade show dominated by professional buyers and building material products. The design challenge was making Taitung's local products and lifestyle stand out among rows of building material displays without feeling out of place.

Goal

The goal was to plan a booth that felt distinctly local without losing professionalism, so A Taste of Taitung Life could catch the attention of professional buyers at the expo through a consistent brand visual, while conveying the local story behind Taitung's products.

Approach

1. Confirmed the booth's floor area and foot traffic flow direction first, so the visual design served the actual flow of visitors instead of working against it.
2. Packaged Taitung's local products with a consistent brand visual, turning the booth into a standout point among building material displays.
3. Planned the on-site product display and visual presentation so professional buyers would remember the local story behind the booth, not just the building materials on show.

Outcome

The booth design for A Taste of Taitung Life was completed and executed on site at the World Trade Center Building Materials Expo, bringing Taitung's products and lifestyle into a professional trade show environment and establishing a brand booth image that felt local without losing its professional edge.