Bao-Lai Pottery brand applications on display: tote bags, cups, business cards, signage | Howdy Creative

A Parent-and-Sub-Brand Logo System for Suai-A-Ka, Kaohsiung

Brand Identity

Howdy Creative rebuilt the brand for Suai-A-Ka Cultural Sharing Space, the craft hub run by the Bao-Lai Humanities Association in Kaohsiung, with a parent-and-sub-brand logo system that unifies the identity of its pottery, natural dye, and wood-fired bread lines.

Challenge

Suai-A-Ka Cultural Sharing Space runs three independent craft lines, pottery, natural dyeing, and wood-fired baking, that never shared a visual system. Outsiders couldn't tell the three belonged to the same Bao-Lai brand, and the fragmented look made long-term promotion difficult.

Goal

The association wanted a parent-and-sub-brand logo system where Bao-Lai Pottery, Nichisaku Dye, and Earth Kiln Bread each kept a distinct identity while still reading as part of Suai-A-Ka, with the handmade warmth of the pottery and dye crafts carried through the design.

Approach

  1. Built the parent brand's key visual around a golden mango motif and an earth-toned palette, echoing Bao-Lai's local abundance and handmade texture.
  2. Developed a distinct visual vocabulary for each sub-brand: pottery-making linework for Bao-Lai Pottery, flowing fabric imagery for Nichisaku Dye, and the rustic feel of longan wood and bread for Earth Kiln Bread.
  3. Unified the color and layout rules across parent and sub-brands, so all three lines read as individually distinct yet clearly part of one brand family.

Outcome

The parent-and-sub-brand logo system for Suai-A-Ka is complete: Bao-Lai Pottery, Nichisaku Dye, and Earth Kiln Bread each have their own visual language while together forming one consistent identity, making it easier for the association to promote its craft experiences.

  • Year2025
  • ClientBao-Lai Humanities Association (寶來人文協會)
  • Topic地方創生
Suai-A-Ka Cultural Sharing Space brand key visual, Bao-Lai Humanities Association, Kaohsiung | Howdy Creative
Suai-A-Ka parent-and-sub-brand logo system, two-tone mango-shaped mark
Parent-and-sub-brand logo system: the mango mark
A craftsperson at the Suai-A-Ka studio hand-building pottery, wearing the brand's red uniform
Inside the Suai-A-Ka studio: pottery in the making
Three Bao-Lai Humanities Association craftspeople with their handmade pottery, wearing Suai-A-Ka uniforms
Craftspeople with their pottery
Kraft-paper packaging concepts for Suai-A-Ka's three sub-brands: Bao-Lai Pottery, Nichisaku Dye, and Earth Kiln Bread
Sub-brand packaging
Suai-A-Ka Cultural Sharing Space exhibit area with a brand identity wall and pottery and dye products on display
Space display: brand wall and product showcase
Close-up of Nichisaku Dye's naturally dyed fabric, showing texture and the brand mark
Natural-dye fabric

Related links

FAQ

What kind of brand is a parent-and-sub-brand logo system suited to?
It works well for an organization with several product lines or sub-brands that still needs one cohesive identity. Howdy Creative first defines the parent brand's core visual language, then develops distinct traits for each sub-brand, so every line stays recognizable on its own while clearly belonging to the same family.
Does a traditional craft brand lose its handmade warmth once it gets a formal identity?
Not necessarily. For Suai-A-Ka, Howdy Creative deliberately carried pottery-making linework and natural-dye fabric texture into the mark itself, so the professional identity system coexists with the craft's original warmth rather than flattening it.
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