HOWDY REVIEW
BRAND STORIES — VOL. I
Our Story
A record of local branding by Howdy Creative since 2009. Ten perspectives — food and farming, craft, markets, exhibitions, consulting — the complete picture of a brand.
10 STORIES · HOWDY CREATIVE · TAICHUNG
HOWDY CREATIVE · BRAND STORIES
EDITOR'S LETTER
Editor's Note
Every story is a design exercise — finding, between business needs and human care, the precise line.。
Howdy Creative has never treated design as the end point of a service since 2009. Design is a medium, a translation — a tool that lets more people see and feel the true nature of a local brand.
These ten stories come from real projects, real conversations, and lessons learned in fields, markets, and exhibition halls. Every page is an ongoing answer to our relationship with this land called Taiwan.
— Creative Director, Howdy Creative · HOWDY CREATIVE
FEATURED STORIES
Featured Stories
FEATURE NO.03 Market Curation
From a Stall Map to a Forest
In 2013, Howdy Creative took on what seemed like an ordinary commission: designing a stall map for a small farmers' market. A decade later, that map had grown into a forest. Market curation isn't just about arranging stalls — it's a way of building community. Who sells here defines what the market believes in.
Choosing vendors is curation. Every stall is a sentence.
FEATURE NO.07 Self-Hosted Markets
Howdy Doesn't Just Execute — We Run Our Own Markets
In 2013, Howdy Creative stepped onto a market stall for the first time — not as designers, but as vendors. That decision taught us something: a brand consultant must enter the market to truly feel it. From farmers' markets to creative markets, Howdy Creative has used its own brand as a testing ground.
Without hosting one ourselves, how would we have known this is what a market feels like?
COMPLETE COLLECTION
Ten Stories, One Path
When Food Is More Than Food
A Decade of Food & Farming Education: Brand Companionship from Table to Field
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Craft Isn't Just Decoration
Seven Years on the Ground, Guiding Taiwan's Rural Craft Brands to Market
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From a Stall Map to a Forest
A Map That Grew Into a Community, and Then Into a Curation Philosophy
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Making Craft Seen
Exhibitions Aren't Just Displays — They're the Moment a Craft Brand Is Redefined by Society
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From Origin to Brand
How Farm Products Went From 'Selling Produce' to 'Conveying a Way of Life'
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Telling Hard Stories on Campus
Seven Years at National Yang Ming Chiao Tung University: What We Learned About Real Curation
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Howdy Doesn't Just Execute — We Run Our Own Markets
From Vendor to Curator: True Understanding Through a Change in Role
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One Store, Ten Years of Answers
How the Howdy Select Shop Became the Brand's Most Honest Mirror
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It Looks Scattered, But We've Been on the Same Path All Along
From Food & Farming to ESG: The Thread Was Always There, Just Thin
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Design Isn't Just About Making Things Look Good
Ten Years as a Consultant: Designers Must Diagnose, Not Just Prescribe
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ABOUT HOWDY CREATIVE
A Brand Translator, Not Just a Design Company
Howdy Creative has been rooted in brand design in Taichung since 2009. We are registered with the Ministry of Economic Affairs (MOEA) as a technical service provider in three categories — visual communication design, design collaboration and exhibition planning — and have fully integrated PMP international project management certification. Every plan we create must be executable, producible, and able to survive in the market.