Brand Identity Design · CIS Corporate Identity System
Howdy Creative is a professional brand identity design company based in Taichung. We start with a full audit of your brand DNA to build a visual identity that is forward-looking and consistent, translating your core values into a CIS Corporate Identity System。
Registered with the MOEA for visual communication design, with PMP project management practices in place. Operating since 2009.
Book a Free Brand Assessment See Our Design Process
HOW WE WORK
Our Brand Design Process
PMP project management with clear checkpoints at every stage, keeping timelines under control and delivery efficient.
- 01
Discovery & Brand Audit
Define requirements and objectives, audit existing brand assets, initial market and competitor analysis, identify brand challenges
- 02
Brand Strategy & Architecture
Brand positioning and role definition, core values and brand story, brand architecture design, application scenario mapping
- 03
Identity System Design
Logo design, wordmark and supporting graphics, color system, imagery style development
- 04
CIS Systemization & Guidelines
Core system guidelines, application guidelines, misuse examples, scenario simulation and validation
- 05
Application Design & Field Testing
Business card and stationery system design, website and social visual testing, packaging and spatial extension testing
- 06
Delivery & Rollout
Guideline document compilation and delivery, full handover of source files, rollout guidance and internal training recommendations
CASE STUDY
Brand Design Case Studies
Full Corporate Rebrand
Full Corporate Rebrand Case Study
Through a full brand DNA audit and strategic positioning, we built a new visual identity for a traditional manufacturer, boosting market competitiveness and brand recognition.
Place-Based Brand Identity
Place-Based Brand Identity Design
A dedicated brand identity system designed for a community-driven, place-based initiative, translating local culture into a visual language with market appeal.
BRAND KNOWLEDGE
Brand Knowledge Hub
CIS Identity System
The Complete Guide to CIS Corporate Identity Systems (2026)
A full breakdown of mind identity, behavior identity, and visual identity, covering process, pricing benchmarks, and common mistakes.
Brand Strategy
The Complete Guide to Brand Design (2026)
From strategic positioning to visual execution — a one-stop knowledge base for building a competitive corporate brand, from identity design to market application.
Visual Identity
The Brand Typeface as Trademark: Wordmark Design Strategy
Breaking free of layout conventions to use type design as a brand's emotional premium — how typography becomes a brand's strongest identifier.
FAQ
Frequently Asked Questions
How long does brand identity design usually take?
Typically 8 to 16 weeks. A basic logo design takes about 4 to 6 weeks, while a complete CIS corporate identity system takes 12 to 16 weeks. Howdy Creative applies PMP project management with checkpoints at every stage to keep the timeline on track and efficient.
What's included in a CIS corporate identity system?
The standard package includes 12 core deliverables: logo design, Chinese and English wordmarks, color system, supporting graphics, business card design, stationery system, presentation template, social media visual guidelines, misuse examples, a guideline document, and scenario simulations.
How many logo concepts will we receive?
2 to 3 concept directions. Each concept is rigorously filtered against brand strategy and positioning. Once a direction is confirmed, we move into detailed refinement, typically over 2 to 3 rounds of revisions.
Will we receive the original source files after the project is complete?
Yes, all original source files are delivered in full, including AI/EPS vector files, PSD/PDF guideline documents, and web-ready formats. All work is original, and clients receive full commercial usage rights.
How much does brand identity design cost?
Pricing depends on project scope, using a transparent, modular quote structure. We recommend adding our official LINE account to book a free brand assessment, where a consultant can provide an accurate quote and recommendations.
GET STARTED
The first step to brand growth starts with clarifying your DNA
Reach out today. A brand consultant will assess your brand's current state and identify the most competitive visual positioning for you.
Related Services
Packaging Design ｜ Web Design & Digital Visuals ｜ Content Marketing & SEO ｜ Event & Exhibition Planning ｜ Business Planning & Bid Proposal Services