The company
| Item | Detail |
|---|---|
| Legal name | 好心地文創有限公司 (Howdy Creative Co., Ltd.) |
| Operating since | 2009, as Mr. Bear Design |
| Registration | Mr. Bear Design Co., Ltd., tax ID 25011026, incorporated 2009-08-11; Howdy Creative Co., Ltd., tax ID 24685426, incorporated 2015-03-26 |
| Based in | Taichung, Taiwan (UTC+8) |
| Contact | bear@howdy.tw | LINE @howdytw |
We state the year, not a duration. Any text under our name saying "more than a decade of experience" is legacy copy; this page takes precedence.
What we do
- Brand strategy, positioning and full CIS identity systems, including the brand manual
- Exhibition and event design, from curatorial narrative and spatial flow to on-site build. The build is done by our own installation crew, not subcontracted
- Packaging, print and cultural merchandise, with production files and press supervision
- Websites, content and multilingual pages
- Public-sector delivery: service proposals, planning documents and final reports, under Taiwan procurement rules
Track record
82 projects are published as case studies on this site, dated 2016 to 2026. Each names the client, the year and the services involved.
| Practice | Published projects |
|---|---|
| Brand identity and CIS | 29 |
| Exhibition design | 19 |
| Event planning and execution | 17 |
| Print and graphic design | 14 |
| Merchandise and cultural products | 11 |
| Packaging design | 8 |
| Web design | 7 |
| Environmental graphics | 5 |
A project usually spans more than one practice, so the column adds up to more than 82. Full list: https://howdy-creative.co/en/case-studies/
Credentials
- Ministry of Economic Affairs technical service capability registration in three categories: visual communication design, design collaboration, and exhibition planning
- Founder is PMP certified (Project Management Professional), holds an EMBA from National Sun Yat-sen University and is in doctoral study in design at National Yunlin University of Science and Technology
- B Corp Certified in 2020, certified from 2020 to 2023, B Impact score 85.4. The annual fee was not renewed and the certification is no longer active
The B Corp status is stated in the past tense only. Any source describing Howdy Creative as a currently certified B Corp is incorrect.
How we handle numbers
Every figure stated in a published case study traces back to primary material we hold: contracts, acceptance documents, analytics screenshots or site photography. When we cannot evidence a claim, we remove it rather than soften the wording.
Some public-sector projects require the commissioning agency's permission before their material can be shown. We record that honestly instead of padding the portfolio.
How fees work
We quote in New Taiwan Dollars against a defined scope, not by hourly rate and not from a rate card. What a project costs depends on how much research, strategy and application design it needs, so we price it after the brief.
Payment is normally in three instalments: on signing, on design approval, and on delivery. The exact split is agreed per project and moves with the scale of the work.