Taitung Good Goods website shown on laptop and phone | Howdy Creative

Taitung Good Goods: An E-commerce Site for Local Taitung Specialty Products

Web Design

Howdy Creative designed an e-commerce website for Taitung Good Goods, bringing together quality local Taitung products from scattered vendors and associations onto a single platform with a clear, easy-to-browse shopping experience.

Challenge

Taitung's local products were spread across different shops and associations, with inconsistent photography and material quality. There was no single platform where consumers could get to know Taitung's local products at a glance, and existing channels lacked clear product categories and a consistent visual presentation.

Goal

The goal was to build an e-commerce site with categories and filtering designed from the consumer's point of view, bringing quality local Taitung products together on one platform, and to unify photography and layout style so products from different sources feel consistent and easy to browse.

Approach

  1. Planned the site's product categories and filtering logic from the consumer's perspective, avoiding the problem of having plenty of products that are hard to find.
  2. Unified photography and layout style so product materials supplied by different vendors read with consistent quality.
  3. Built the Taitung Good Goods homepage, bringing local products together on a single online platform.

Outcome

The Taitung Good Goods homepage was designed and launched, bringing local Taitung products previously scattered across different shops and associations onto one platform, giving consumers a clear, easy-to-browse, visually consistent shopping experience.

  • Year2024
  • Client台東好物 (Taitung Good Goods)
  • ServicesWeb Design
Taitung Good Goods homepage design, an e-commerce site built for a local specialty brand
Taitung Good Goods homepage design

FAQ

What's the most overlooked part of designing a local specialty e-commerce site?
Product category logic is the piece most often overlooked. Howdy Creative starts by mapping out categories and filters from the shopper's point of view, so a large product catalog doesn't turn into something exhausting to browse.
How is an e-commerce site for a local government or association different from a typical brand website?
It usually needs to bring together products and materials from many local vendors with uneven quality. Howdy Creative unifies photography and layout style so products from different sources still look consistent on the same platform.
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