Restaging the Magic of French Pastry: A Brand Identity for Meet Mi Patisserie

Challenge

Meet Mi Patisserie's founder trained rigorously at Japan's Tsuji Confectionery school and Le Cordon Bleu, building a deep technical foundation, but the brand's existing visual identity didn't reflect that craftsman's journey or fully capture the charm of the pastries themselves.

Goal

The client wanted a brand identity redesign that would bring the visual identity closer to the pastries' pastoral French style, while building a distinctive, story-driven brand typeface and web presence that would strengthen the brand's memorability and positioning.

Approach

1. Started from the founder's craftsman training background, using that story as the core vocabulary and design cue for the identity work.
2. Designed a custom brand typeface and identity features that echo the warm, refined tone of pastoral French pastry and the brand's distinct character.
3. Extended the identity system into web design, so the online browsing experience carries the same quality and detail as the brand visuals.

Outcome

Meet Mi Patisserie's brand typeface, identity features, and website are complete, connecting the visual identity to the founder's craftsman background and the pastries' own style, and building a more complete, story-driven brand image and positioning.