Hand-Drawn Satoyama Warmth: The Complete Visual Identity for Liugui Good Market 2025

Challenge

The market spans forestry conservation, tourism, agriculture and craft, with more than a dozen supervising and co-organizing bodies to credit. The key visual had to carry four themes at once, satoyama ecology, local craft, terroir food and the market itself, while clearly fitting in a long list of organization names and program credits. Keeping that much information warm and inviting, rather than a stiff standard-issue poster, was the core design challenge.

Goal

Build a complete visual system around four themes, craft and living, terroir and food, ecological travel, and autumn gathering, extending from the key visual poster to invitation cards, stamp cards and pull-up banners, so visitors would recognize Liugui Good Market's satoyama mood at a glance while all that organizational information stayed clearly readable.

Approach

1. Hand-illustrated the mountains, streams and fruit trees around Liugui's Shibaluohan Mountain area, using a rice, orange and green earth-tone palette to carry the warmth of an autumn satoyama gathering.
2. Designed the 'HOMI@Liouguei' turtle-shaped market mark as the event's visual anchor, extending it across invitation cards, stamp cards and other materials.
3. Extended the key visual system to a double-sided invitation card, a stamp and raffle card, on-site pull-up banners and booth signage, keeping one visual language from promotion through to the market floor.

Outcome

The full visual identity system was delivered on schedule, covering the key visual poster, double-sided invitation card, stamp and raffle card, and on-site pull-up banners and booth signage, giving the two-day 2025 Liugui Good Market at the Shibaluohan Mountain service area a consistent, warm satoyama market mood from promotion through to the event itself.