logo
We are an amazing agency
好心地文創前身為一家商業設計公司,其創建於2008年,創辦人兼執行長黃奕杰希冀在傳統產業裡尋求設計注入的可能,認為:「如果要把土地創意談得更加徹底,那就必須讓設計師離開電腦,真正走進台灣鄉下。」於是在2013年成立了第一家台灣在地文產概念店「好,的」,以實地踏察挖掘台灣的Hidden Art,同時,也協助育成微型工藝及食農品牌。 To see good people and good things, And bring back the confidence in Taiwan!
Read More →

About The Company Founder

好心地文創前身為一家商業設計公司,其創建於2008年,創辦人兼執行長黃奕杰希冀在傳統產業裡尋求設計注入的可能,認為:「如果要把土地創意談得更加徹底,那就必須讓設計師離開電腦,真正走進台灣鄉下。」於是在2013年成立了第一家台灣在地文產概念店「好,的」,以實地踏察挖掘台灣的Hidden Art,同時,也協助育成微型工藝及食農品牌。


To see good people and good things, And bring back the confidence in Taiwan!

Walking in “Howdy”, you cannot help but be attracted by the ingenious products or the crafts. You will also be surprised that the artisans are all from Taiwan.

“Howdy” visit the place of origins and the factories to excavate the creations, which are worth be seen or potential no matter from the ordinary person or the craftsman. They use the knowledge of design to package the creations and use it to add more value to the local designs. Because these people are adamant to prove that there are good crafts in Taiwan, “Howdy” promote the agriculture products and human interest with a will. It makes these goods things to be seen by more people and wish to get back the confidence in Taiwan. This is the thing that “Howdy” wants to do.

Meet Our Team Members

好心地文創團隊來自於不同領域,集合多種面向發展,對於美好事物有特別的執著,於是為了發掘台灣在地之美而努力。幽默和美食在團隊間從不短缺,因為好心地文創相信理想的生活來自於對生命的熱愛,因此,我們將這份熱忱實踐在工作當中,創造更多在地的美好經驗。團隊年輕活力、縝密的執行力是其特色,認為將設計做好是基本,最重要的是可透過設計不同的方式進而影響社會,並在專案執行的過程中,以公益、公共福祉為最高目標。

Our Inspiring Projects

好心地文創成立於2014年,秉持著:如果要把土地創意談得更加徹底,那就必須讓設計師離開電腦,真正走進台灣鄉下。於是在執行的專案中,大多與土地、人文、社區緊密結合,希望讓台灣大地的創意,可以透過設計師的眼中轉化成大眾眼裡的瑰寶。

Our Creative Working Space

土地公是全台灣最多分身的神祇,無論多麼城陲鄉野之地,總能見其支部設立,親達現地守護鄉土。而當人們談論設計產業的同時,能否也回歸土地公精神,把圖紙談兵化做培植土地創作的能力?在好心地文創的空間中,你很難不被獨創強烈的產品或工藝品所吸引,而更加令人訝異的是這些產品的作者都是來自於台灣。好心地文創親自走訪產地與工坊,不分素人或職人挖掘值得被看見、具有潛力的作品,運用自身設計本事的氛圍包裝,使本土創作再加值。


Howdy Creative gathers the people from different professional fields, and focuses on local needs. They lead the designing service into the ordinary life of people, and keep maintaining this wonderful value.

Howdy’s service cover schools, museums, villages, shops, Internet. They planned “THE BEAUTY OF FINE CRAFTSMANSHIP IN TAIWAN” for “Nantou Craft Institute” in 2014; established the craft experience lectures by eating together which called “Howdy Courses”; held “Howdy food market” and owned the experienced shops, which called “Howdy” and sold Taiwanese local products.